Influence of QR Code in the Contact-less World
The Global pandemic has caused revolutionary upliftment in the use of QR-code everywhere. They are empowering the digital world with the uniqueness of their contactless application.
QR Codes or the Quick Response codes have rather turned out to be the lifesavers during this time of crisis. They are influencing each aspect of the economy with their easy usability via smartphones. With the recent transition from not so digitalised world to a complete contactless world, QR codes are rather the only solution. They are the safest option for making transaction payments currently. The aspects of ‘contactless payment’ and ‘contactless marketing’ make sure that each transaction is secure, contactless and transparent. Thus, allowing the smooth flow of working in the whole economy.
Scope of QR Codes and their Applicability.
- Digital Transactions:
Opposing cash transactions, QR codes have made it easier and safer to make transactions/. You can easily pay or receive money digitally via QR code scanning. Applications like Google Pay or Paytm are the most widely used applications. Be it any location, geographically, QR code can be shared and thus, money be paid or received by scanning the QR code. It is secure as well as the best option due ensure contactless transactions and dealing.
- Retrieve Information:
Marketing campaigns and lead generations in the business have become easier. Analytics can be obtained via QR codes which are scanned by customers as to when they purchase the products. Since each product has a unique QR code. Companies can use the customer metrics and direct them towards better strategies. Brands can easily expand their reachability.
- Avail Rewards:
Each product is imprinted with a unique QR code which is to be scanned by the purchaser to claim their reward. Earlier, rewards used to be in the form of physical products or discounts but now, digital rewards are in. The only way to obtain your reward is to scan the QR code printed on the product that is purchased.
How is QR Code empowering different sectors?
Here is the list of the various sectors which are positively affected by the use of QR codes. Applications like, Paytm, Gpay, etc
Reading the written hotel menu is no longer a part of our lives. Covid-19 and its concerns are so drastic that physical menus have been replaced by QR code cards. The customer has to scan the QR code as reflected upon each table either via ‘mobile page QR code’ or ‘download file QR code’.
The new normal to ‘dine-in at the public eating joints have been made contactless with respect to browse menus, place their orders, and also making bill payments.
2. Loyalty Programs and Rewards:
Digital rewards are taking the lead when it comes to procuring the loyalty of supply chain partners and customers. This has been possible due to the use of QR code-based technology solutions for e.g. Rewardify and Scan&Win, the Retailer/Customer Loyalty Platforms. Earlier ways of handing over the cashback/discount or physical good rewards have been replaced by digital means.
Customers have to scan the QR code from the goods purchased by them and they instantly receive their reward. QR codes have rather become the source of instant gratification to the customers and retailers.
3. Medical Industries
Medical Industry is not behind when it comes to the use of QR codes. Doctors are using QR codes in their business cards or their websites to direct the patients directly to fixing their appointment virtually. This is the quickest source of fixing the appointments.
Also, the QR codes on the medicines can be scanned to retrieve information regarding their manufacturing as well as expiry. Gone are the days of sharing the paper form manuals.
QR codes have become the means of effective healthcare delivery, patient handling, and also healthcare marketing.
QR-Codes ensures the protection against counterfeiting in drugs.
4. Transport and Travel Industry:
To make commuting better and safer, QR codes have been put into action. They are not only used for making ticket payment but also to keep a tract of transportation history.
However, the transport industry equally uses the QR codes while shipping lots of goods. The Parent-Child QR code combination allows easy supply chain transparency and traceability.
5. FMCG - Shopkeepers, Smart Merchants, Street Vendors:
To prevent any sort of spread of infection or covid spread, the suppliers of daily necessities seem to have been influenced too. Common apps based on QR code scanning are increasingly being used for cashless transactions. Be it, vegetable vendors, street food sellers, etc everyone has started adopting the use of payment transactions like Paytm, PhonePe, and Google Pay.
Also, the QR codes for each product ensures protection against pirate goods.
7. Educational Institutes
In the wake of the global pandemic, Education seems to be equally affected. QR codes are being used to ensure the protection against counterfeiting of certificates, issuance of the license, also to maintain the student/teachers databases.
Also, QR Code database links are being used to make virtual class studies easy. The QR code link can be scanned by students to have access to online subject’s theory, assignments, and instructional pdfs. These can also be downloaded by students.
How can your brand benefit from QR-Codes?
If you have still not started using QR codes for your functioning, contact Genefied. It is the sole provider of QR-Code based services to make the functioning of your company easier and smoother during this pandemic crisis. Ranging from Loyalty Platforms to Supply Chain Traceability issues, it has solutions to your every problem. And yes, the lead to each issue is the QR-Codes!!
Contact us now, and avail the best QR Code services to benefit yourself in terms of:
- Brand Authenticity
- Anti-Counterfeiting via GenuineMark
- Supply Chain Traceability via SupplyBeam
- Retailer Loyalty Platform via Rewardify
- Customer Loyalty Platform via Scan&Win
Call Genefied, the QR-code based solution services expert!