Top 5 secrets you must know to achieve the smart packaging goal
Imagine yourself to be walking down the aisle of a grocery store right at this moment. As you move forward, you will see a plethora of items that you use in your daily lives. Now, here’s a question for you:
How did these products manage to appear on the shelves in front of you? What were the processes that gave them their identity? Undoubtedly, it was the manufacturing processes. However, will you buy a product without packaging? No. Right?
As per a source: ‘Somewhere around US$5 trillion and US$10 trillion worth of consumables are sold globally each year and the vast majority of them are packaged in some way, generating a packaging market of US$424 billion in 2016.’
Yet it is one of the most overlooked aspects by the brand owners. If you are one of such brand owners, then stay hooked to know the top 5 secrets to achieve the smart packaging goal and why packaging is imperative.
Secret #1: Go for protective packaging
Whether the product is a packet of chips or frozen food, the primary role of packaging remains the same and that is to protect what’s contained inside. And trust us when we say that you aren’t smart if you don’t come up with packaging that can protect your product.
Act wisely and safeguard the contents from chemical, physical and biological hazards. Else be prepared to face the hardships due to losses that you may have to incur because of damaged products. Capture value from the smart packaging revolution and identify the material that suits the nature of your product well.
Secret #2: Never miss on providing information
Keeping consumers updated on the product-related information can get you through conveniently. Ingredients, expiry date, variations in the product and other relevant information when printed on the packing give the consumers a feeling of belongingness towards the brand.
You will be amazed to know that technology is highly modernized now that consumers can obtain expiry alerts after scanning the smart QR code printed on the product. Isn’t it amazing?
Secret #3: Add personality
Bring packaging to life and let it speak for itself. Pay attention to language and imagery to facilitate the transfer of the message to the consumers. Don’t restrict it to just being a matter of fact but make it more like a story that engages.
The modern world sees packaging as an attitude that can woo consumers with ease provided it is right. This tip will enhance your brand’s authenticity and render a magnetic effect to it.
Secret #4: Go green and keep it minimal
Recycling isn’t a new concept and brands do opt for recyclable material. However, smartness is not in just using recyclable material but to keep the packaging minimal. To put it in simple words, if you can manage to keep the packaging minimal and get more products on a pallet, the shipping cost will go down along with the air pollution level.
The best part about knowing and following this secret is that you can save on transportation costs.
Secret #5: Be practical
Being practical in this world is the wisest move that you can make. And when it comes to deciding on the packaging of a product, practicality holds an important place. Don’t overlook the shape, size and functionality of the pack. The sales will skyrocket if the packaging of your product is practical enough and will render ease to the consumers.
For example, if you are trying to add a safety element to the packaging but end up having a heavy outcome. How would this be taken by the consumers? Well! You are smart enough to know it.
To wrap up:
From concept to piloting, packaging can make or break your brand’s reputation. Be a smart decision-maker and direct your entity to achieve the smart packaging goal.
Genefied can assist you in adding tech to your packaging. Want to know how? Talk to us today and obtain answers to all your queries. We will surely make it grand for you!