Ayush Jhawar
5 min readAug 3, 2021

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Top Strategies For Retaining Loyal Retailers

https://genefiedtech.com/retailer-loyalty-platform/

Have you ever thought about how important retailers are for Your Brand?

We don’t think so!

REMEMBER!!

They are the invaluable elements of your business. Procuring their loyalty is a must for turning your brand into a success!

But, for retaining their loyalty you need a unique Retailer Loyalty Platform! So that your retailers and partners stay loyal to your brand.

Retailer Loyalty is crucial to building up long-term customer relationships.

A successful Retailer Loyalty Platform is one that operates digitally. It must be shaped upon strategies that uplift its name, separately from others.

  1. Digital Platform:

Are you still using the convention Retailer Loyalty Platform?

If yes, let us tell you that your brand is not secure. Your retailers will ultimately shift to your competitors.

Why?

Digital Retailer Loyalty Platforms are the need in the current Digital era. Digital communication, servicing, order recording, reward redemption, etc. Everything needs to follow digital mode.

2. Omni-Channel Presence:

Is your brand unable to retain retailers for a long time? That is possible due to the absence of an omni-channel presence. The broader your network and servicing is, the easier it is to retain the retailers. Retailer Loyalty Platform is an authenticated one if it boosts retailer engagement. However, it is possible only if you ensure multiple channel presence.

3. Build Brand Advocacy and Uniqueness:

A successful Retailer Loyalty Platform needs to aim at building trust and brand goodwill. If it fails to do so, your loyalty platform is shaped wrong. You need to design a loyalty program that gives a strong upliftment to your brand name.

4. Quick Benefits:

Rewards, discounts, and benefits are the ultimate attractions for retailers. It keeps them motivated and ensures their undivided loyalty. Make sure that your incentives and experiences are instant and quick. If you fail to do that, remember your competitors are there to distract your retailers!

5. Personalization and Communication:

The more personal your brand treats your retailers, the more they relate to you. Don’t let your competitors offer something which you can! Registers, physical records are a big no. What works to build Retailer Loyalty is quick communication.

The more you communicate, the more you work towards better marketing strategies. This ultimately gives you increased ROI.

6. Build Long-Term Loyalty:

Focus your Retailer Loyalty Platform on building long term loyalty. Offer them the rewards, services, and serve their expectations in a valuable way. This helps earn the undivided loyalty of your retailers. They will stay true to your brand.

Result?

With an increase in retailers, comes upward-moving customer retention.

Genefied has designed a unique Retailer Loyalty Platform that runs on QR code technology.

Rewardify is the name!

It is the most cost-effective and flexible Retailer Loyalty Platform. Rewardify is designed based on well-tested strategies. All these strategies help shape your Retailer Loyalty Platform which guarantees undivided loyalty towards your brand.

Here, let us walk you through the strategies that are necessary for developing an effective Retailer Loyalty platform.

  1. Digitalised Loyalty Platform:

Under Rewardify, we offer digitalised solutions. As you already know that we are living in a digital era. Your retailers also need quick and digitised services. So is our loyalty platform. It runs upon QR codes and is backed by IoT.

Result?

It helps retailers interact with your brand at AN instance. It builds a clear line of contact making it easier to build connections. The more satisfied they are, the more loyal they become to you.

2. Instant Rewards and Benefits:

Rewardify is designed by focusing upon the sole expectation of retailers i.e. REWARDS. Retailers are motivated when they get instant benefits and discounts on the basis of benchmarked sales made by them.

But, how do you keep track of each sale they make at any point in time?

QR code is the answer. They help you keep a digital track of every sale made by retailers as the system keeps on updating.

As soon as they achieve the target, they receive an instant benefit in terms of discount/cashback on future purchases to be done by them.

3. Unswitched Loyalty via Personalized Experiences:

Genefied’s Retailer Loyalty Platform is designed to give maximum personalisation touch. Yes, our platform allows the closest contact between your brand and retailers. This helps build their trust in your brand.

Result?

They feel close to your brand with your personalised services made possible via QR codes. They automatically become brand advocates. This in turn increases Customer Retention!

4. Supply Chain Traceability:

A Retailer Loyalty Platform is a success if it gives you complete authority over your supply chain. Rewardify is designed to offer you supply chain traceability. Retailer Loyalty Platform with complete transparency helps you keep track of every transaction, return, easy servicing, and handling of complaints. Thus, giving ultimate satisfaction to retailers by instant serviceability.

5. Omni-Channel Quality Service Experience:

Digital Retailer Loyalty Platform is a necessity. It is positive result-oriented and helps you build strong connections. But, how do you make sure you serve retailers well?

This is possible via Rewardify’s omnichannel presence. The ability to contact your brand offline and online at any point in time attracts retailers. The instant 24/7 reach via WhatsApp, email, and robot chat is all part of our Retailer Loyalty Platform.

6. Improve Brand’s Reach & Trust:

Rewardify ensures in maximising your Brand’s reach. It is all possible when your goods come labelled with QR codes. They are anti-counterfeiting tools. Additionally, with a continuous spreading network, the name keeps spreading. This trust helps them stay loyal to your brand.

Customer retention also relies upon the loyalty program that you offer to your retailers.

7. Retailer Friendly Technology:

By adopting QR codes, Geenfied guarantees your Retailer Loyalty Platform to be an attraction. We assure you this as

  1. QR codes are tamper-proof
  2. Easy to scan
  3. Give instant rewards and benefits

Retailer Loyalty Solution for your brand!!

Retailers can easily use their mobile phones to scan QR codes. Retailer Loyalty Platform backed by IoT is the latest attraction. Retailers need not maintain register records. QR codes allow the automatic updation of every transaction in online databases.

Thus, the task of retailers is reduced.

How to connect?

If your brand is planning to upgrade the Retailer Loyalty Platform, QR codes are the most successful technology.

Call our experts today! Genefied has already helped big brand names design SMART RETAILER LOYALTY PLATFORM that overcomes all industry-related challenges.

Visit our site to know more about servicing and products.

https://genefiedtech.com/retailer-loyalty-platform/

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Ayush Jhawar
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Technical Director, Genefied Brand Protection Solution